A discussion of the Economics of Mutuality, a new business model innovation, and its application to businesses and family offices

Edward Marshall, Global Head of Dentons’ Family Office practice, is joined by Jay Jakub. Jay is a former executive and co-leader of the Economics of Mutuality (EoM) initiative at renowned Mars, Incorporated and currently the Chief Advocacy Officer at the EoM Foundation. They discuss the background of EoM, a new economic school of thought started by the Mars family. Jay and Edward also cover how the EoM works in practice and how it compares to impact investing and other strategies that aim to provide social good while reaching financial goals. The discussion is rounded out by an analysis of how EoM can be applied to running a successful family office.